2025 Trends in Packaging

This year, we're seeing some exciting trends that are shaping the industry in innovative ways. In 2025, the packaging industry is expected to have more consumer-focused, quicker and more intelligent technologies than in the past. AI developments, the popularity of 2D barcodes and the rising need for wellness and sustainability solutions are driving the biggest trends of the upcoming year.

Focus on sustainability

Sustainability is no longer optional for companies—it has become a vital part of their identity and operations. Consumers are aware of their environmental impact and expect brands to do their part. In response, businesses are using recyclable and biodegradable materials. Dell uses packaging made of mushrooms for its servers, which breaks down after 30 days. Coca-Cola has pledged to use entirely recyclable packaging by 2030, and we’re leading the charge with eco-friendly solutions from IPG, Malpack and more, helping businesses adopt sustainable practices.

Smart packaging and technology integration

Packaging is changing because of technology in ways that were unthinkable ten years ago. NFC chips, RFID tags and QR codes are examples of smart packaging growing in popularity. These technologies give customers more information by, for example, monitoring the freshness of products and facilitating interactive encounters through smartphones.

Customization and personalization

As e-commerce keeps growing, so does the need for customized packaging. Nowadays, customers anticipate personalized packaging, particularly from direct-to-consumer companies. Businesses use custom inserts and personalized designs to establish emotional bonds with their customers. For example, Pregis offers customizable packaging solutions that not only enhance the unboxing experience but also protect products during shipping. Additionally, digital printing enables companies to produce customized, on-demand packaging without the need for large print runs, saving money and providing flexibility.

Minimalist and transparent packaging

There is a strong demand for simple, clean designs. Customers are drawn to packaging that conveys sustainability and simplicity while using fewer materials. Transparent packaging promotes trust by allowing customers to see the goods, particularly in the food business. Using bigger fonts with a lot of white space and bright colors is part of this trend. To stand out on crowded shelves and appeal to eco-conscious consumers, brands are using these designs.

Flexible packaging for convenience

Flexible packaging is gaining popularity. It is convenient and versatile. This type of packaging is lightweight, easy to transport and can be used for many products. It's perfect for e-commerce. Brands are using flexible packaging to make their products more convenient to ship.

Reusable packaging

If you walked around Target or bought a Coke bottle, you have probably seen recycled packaging. Using recycled materials is in no way a new strategy. A take on this is reusable packaging. Brands offer packaging that can be returned, refilled and reused, creating a system that minimizes waste. This approach benefits the environment. It also builds brand loyalty by encouraging repeat purchases.

Many of the trends we see for 2025 are similar to last year, but we anticipate more growth and ideas. Companies will be thinking of being environmentally friendly as a necessary part of their packaging strategy and we are excited to see what other trends emerge as 2025 goes on.